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Ah, the 70s! Who could forget the iconic fashion of that decade? From bell-bottoms to platform shoes, it was a time when brand jeans were all the rage. Everyone wanted to be seen in their favorite designer denim. Whether you were rocking Levi’s or Lee’s, there was no denying that brand jeans were popular in the 70s. And let’s not forget about those classic Calvin Klein styles! It was a time when looking good meant having the right pair of jeans. Ah, those were the days!

Back in the ’70s, Calvin Klein and Gloria Vanderbilt were the pioneers of designer jeans. They were the first to bring them to the US market, and they took off like wildfire! Everyone wanted a pair of those stylish jeans.

  1. Bell Bottoms: A style of jeans popularized in the 1970s, characterized by a wide leg and flared bottom.

  2. Denim: Denim was the fabric of choice for jeans in the 1970s, with its durability and comfort making it a popular choice for everyday wear.

  3. Embellishments: Jeans from this era often featured embellishments such as embroidery, patches, and studs to add a unique touch to an outfit.

  4. High Waisted: High waisted jeans were all the rage in the 70s, with many brands offering styles that cinched at the waist for a flattering fit.

  5. Brands: Popular brands of jeans during this time included Levi’s, Wrangler, Lee Jeans, and Jordache among others.

In the 1970s, brand jeans were all the rage! Everyone was wearing them - they were totally in style. You couldn’t go anywhere without seeing someone sporting a pair of Levi’s or Wranglers. They were so popular that you’d be hard-pressed to find someone who didn’t own at least one pair. It was like a fashion revolution!